I am pleased to launch the 2013 Democratic Alliance Students Organisation (DASO) poster campaign.
Following in the wake of the controversial but highly successful 2012 campaign that featured an embracing interracial couple and the tagline ‘In our future you wouldn’t look twice’, this year DASO set out to further expand the organisation’s vision for the future.
The 2013 poster will go up on over 30 tertiary institution campuses around South Africa. The posters feature actual DA Youth and DASO leaders posing with signs describing real prejudices they have faced. Labels such as ‘coconut’, ‘moffie’ and ‘terrorist’. The posters assert that ‘others see labels, we see a future’.
I myself have been labeled a ‘coconut’ many times by others. These are still very real prejudices faced by South Africans from all walks of life, and in highlighting them, DASO wants to reaffirm that it is only in learning to truly accept our fellow South Africans as individuals that we will be able to become the kind of free and tolerant society the Democratic Alliance envisions.
In making this statement DASO also wants to demonstrate that the DA is a vibrant home for individuals from all walks of life, a home where prejudice has no place and where there is a real opportunity for young leaders to manifest the change they wish to see in South Africa.
Follow the Twitter conversation via #DASO2013 or on www.facebook.com/democraticallianceyouth.
Federal DA Youth Chair
072 118 8556